Goal:
Develop high-performing social content that enhances brand storytelling, drives engagement, and optimizes performance across organic and paid channels.
Actions:
Concept and executed social-first visuals across Instagram, TikTok, and YouTube, aligning with brand identity. Developed a data-driven creative strategy, optimizing content for platform-specific performance and audience behavior. Launched Tuckernuck’s UGC program leveraging trend adaptation and influencer collaborations. Directed and curated UGC-led content, ensuring alignment with campaign messaging and brand voice. Designed a visually compelling Instagram grid strategy to maintain brand aesthetic while increasing engagement. Optimized paid media assets for Meta advertising, incorporating A/B testing to improve click-through and conversion rates.
Results:
Increased social engagement and follower growth through a mix of editorial, UGC-style, and campaign-driven content. Strengthened Meta ad performance, leading to higher conversion rates and improved ROI. Enhanced brand storytelling and customer trust through authentic influencer and UGC collaborations.